RG Enterprises — Brand Iconography Kit

1. Colour Palette

Extracted from the live rgeaus.com.au website — these are the authoritative brand colours.

PRIMARY

RGE Green

#85FF00

HOVER / ACCENT

Green Dark

#6AD400

BACKGROUND

Black

#000000

SURFACE

Dark Grey

#1F1F21

LIGHT SECTION

Cream

#F7F6F1

CLEAN

White

#FFFFFF

2. Typography

The typeface pairing from the live website — industrial headings meet clean body text.

Commercial Grade Trimmer Line

Trusted by Australia\'s top contractors

RG Enterprises supplies premium outdoor power equipment, oils, lubricants, and arborist gear to professionals and homeowners across Australia. We stock brands like Caltex, Penrite, Meguiar\'s, Silky, and DinaSaw.

Headings

OSWALD BOLD

Oswald 700 · Uppercase · Letter-spacing 2px · Used for all headings, CTAs, navigation, and category labels

Body Text

Figtree Regular

Figtree 400 · Sentence case · Line-height 1.6–1.7 · Used for descriptions, email body text, and captions

3. Icon System

48 custom SVG icons designed for RGE\'s product categories, industry, and marketing needs. Stroke-based at 2px weight for consistency.

Product Categories

Trimmer Line

Chainsaw

Oil / Lubricant

Grease

Climbing Gear

Edger Blade

Files / Sharpening

Spark Plug

Garden / Leaf

Saw Blade

Chemicals

Tree / Arborist

Commerce & Marketing

Cart

Shop

Sale Tag

Review

Email

Analytics

Customers

Shipping

Revenue

Checkmark

Verified

Star / Rating

UI & Navigation

Home

Search

Account

Phone

Location

Clock

Calendar

Activity

Alert

Security

Support

Growth

Status & Feedback

Success

Error

Warning

Info

Close / Missing

Included

4. Usage Examples

How the icon system looks in real-world applications.

TRIMMER LINE

Commercial Grade · All Profiles

Category Badge

Green background with black icon — used for product category headers on the website and email campaigns.

EASTER SALE IS LIVE

Open rates up 34% with icon headers

Email Header

Dark background with green icon — used in Klaviyo email campaigns for section headers and CTAs.

AUS-WIDE SHIPPING $18.95

Standard flat rate on all orders

Trust Badge

Cream background with dark icon — used for trust badges, shipping info, and guarantees.

Free shipping on orders over $200

Afterpay available at checkout

Same-day dispatch before 2pm

Feature List

Green checkmarks for feature lists, USPs, and email bullet points.

Button Styles with Icons

Shop Now View Sale Call Us

Category Badges with Icons

Trimmer Line

Oils

Grease

Spark Plugs

Arborist

5. Usage Guidelines

\u2705 Do

Use icons at consistent sizes (16px, 20px, 24px, 40px)
Keep stroke width at 2px for all sizes
Use #85FF00 on dark, #000 on green, #1F1F21 on light
Pair with Oswald headings and Figtree body
Use status colours only for status icons

\u274C Don\'t

Mix filled and outlined icon styles
Use emojis instead of SVG icons
Scale icons beyond 48px (use illustrations instead)
Use brand green for warnings or errors
Add drop shadows or gradient fills to icons